Digital Acquisition Specialist, Barcelona

Digital Acquisition
Escrito por Mario Torija

Digital Acquisition Specialist

Working Remotely from Barcelona

We work together with brands to reach their goals by combining programmatic, native advertising, social display, content marketing, SEO, and SEM in a unique proposition. In other words: expertise, creativity, analysis, transparency and cutting-edge technology come together to create and develop successful, multichannel strategies for your brand.

Bucksense is looking for a highly passionate, curious, and driven team player who is ready to ignite ideas, push boundaries, and drive innovation!

Responsibilities:

  • Own the digital marketing budget and use it to create, develop, and manage acquisition worldwide campaigns, achieving CPL, ROI, and lead volume goals

  • Be responsible for the supervision of the channel digital marketing budget, supervising, and tracking its performance (KPIs, ROI)

  • Define and develop a full-funnel demand generation and acquisition marketing strategy

  • When creating new campaigns: Identify market opportunities through data analysis, develop the creative process, carry out A/B tests, implement, track the performance and iterate the process

  • Manage paid acquisition campaign across multiple platforms including Facebook, Twitter, GoogleADS, Instagram and LinkedIn, Bing

  • Continually evaluate assumptions and data around key metrics like cost per lead and conversion rate vs. performance and highlight any swings

  • Brainstorm new and creative growth strategies

Qualifications:

  • BS/MS degree in marketing, communications or a related field

  • 2-5 years of experience in a marketing role with a focus on online advertising or lead generation and being responsible for the digital marketing budget

  • Deep knowledge of paid acquisition channels

  • Highly creative with experience in identifying target audiences

  • Proficiency in English is a MUST!

  • Solid understanding of the majority of the following: Conversion pixels, Facebook Business Manager, Facebook Ads Manager, Google Analytics, Google ADS, Twitter Campaigns, MailChimp, Youtube, Instagram,.

  • Up-to-date with the latest trends and best practices in digital marketing and measuremen

Skills and Competencies:

  • Strong analytical skills, curious-thinker, data-driven mindset

  • Strong organizational skills with the ability to work on MULTIPLE projects while maintaining attention to detail

  • Curiosity and ability to generate creative ideas

  • Communication skills

  • HARD-working person

  • Flexibility and ability to work in high-pressure environments and with cross-functional team

What do we offer?

  • Remote working

  • Indefinite contract

  • Work with international clients and colleagues

  • Career growth in a constant learning environment

  • Flexible working

  • Half-day Fridays

Ready to join a great team and hit the ground running? Contact us!

www.bucksense.com

****Please attach your English resume (.pdf)

Mario Torija

20+ years experience in digital environments, with a deep knowledge of the digital advertising ecosystem and the trends in the field of digital transformation from all points of view. I have experience both in Consulting and Designing digital strategies and social media in Digital Agencies and Advertisers.

Even when I'm used to manage teams, I can drive things forward as an individual contributor, I'm a great teammate, willing to work in a fast-paced, exciting environment, with a strong presentation and negotiation skills and a good record in closing complex deals from inception. I'm quite good in creating reports and presentations.

With excellent communications skills I'm a networking superstar with solid contacts in media agencies and advertisers: I've been IAB and MMA Spain representative and spokesperson since 2005.

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