Dentsu, Programmatic Trader, Barcelona

The purpose of this role is to provide deeper level insight, reporting and analysis for clients and our senior team

Job Title:Programmatic Trader

Job Description:

Branding & Programmatic Account Executive

Deliver innovative trading solutions that meets client objectives. Responsible for making proposals, implementation, monitoring and optimization of digital advertising campaigns including programmatic trading.

Responsibilities:

• Develop digital media planning of their assigned account and responsible of the execution of the campaigns.

• Understand commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners.

• Build, maintain and manage relationships with other teams of the agency, publishers, adservers etc.

• Setup on different DSPs and take ownership of online campaigns.

• Learn and understand trading strategies with partners to ensure delivery.

• Daily performance analysis of advertising campaigns: monitor delivery, VTRs, viewability, daily ad spend, conversion rates, budget (KPIs)

• Implement recommendations based on the analysis.

Requirements:

• Good understanding of digital (display and VOL) and programmatic advertising.

• Planning skills and knowledge in tools such as Comscore

• Prior experience in Programmatic platforms such as DV360, TTD, Amazon, etc

• Fluent in English

• Superior analytical skills

Location: Barcelona

Brand: Carat

Time Type: Full time

Contract Type: Permanent